How Framing Effect Impact on Decision Making on Internet Shopping

Xiaoying Li, Wenquan Ling
2015 Open Journal of Business and Management  
Framing effect is an understanding and assessment that individual implements different behaviors when facing to the multiple choice that expressing the same meaning. Previously, scholars went through numerous empirical studies regarding impact of the method as well as environment in making decision of online purchasing [1]-[4]. Also, scholars have proved that there are complex influences of psychological factors when consumers make decisions of shopping. Therefore, the article aims to analyze
more » ... e impact of faming effect in e-commerce when consumers make decisions so as to summarize the shortage in academic and practical aspects.
doi:10.4236/ojbm.2015.31010 fatcat:evswuydymrdd5oievxivsenela