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Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics
2020
American Business Review
There are a plethora of studies evaluating the quality of websites on functional and design-related aspects such as usability and visual parameters. The majority of these studies are related to e-commerce websites where individuals make decision largely relying on economic parameters. However, matrimonial websites are unique, as the decisions involve both economic and non-economic parameters. Therefore, this study aims to propose a framework to evaluate quality of matrimonial websites by
doi:10.37625/abr.23.2.358-392
fatcat:pamsbsmkkvhopisqpgn6iipk5e