Service Quality Determinants in Highway Travel Services: A Research on Y-Generation

Asst. Prof. Dr. İlkeBaşarangil
2017 IOSR Journal of Business and Management  
Y-generation as Millennium consumers with different expectations should be informed about the points of interest and wishes of their travels and services should be provided according to their needs. Therefore, efforts have been made to reveal the travel service quality determinants of Y-generation and to reveal and review these determinants in terms of demographic variables. For this purpose, a questionnaire was applied to the 425 tourism students of Y-generation studying at Kırklareli
more » ... y Faculty of Tourism. SPSS 22.0 was used for analysis of the obtained data. In the analysis
doi:10.9790/487x-1904036877 fatcat:3zqm42yakvgydfqezm4p7fizxm