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Interactivity remains a central and yet notoriously difficult notion in studies of computermediated communication. Compared to most previous research, which has taken theoretical and deductive routes, this article explores interactivity empirically and inductively with particular reference to collaboration within organizations. The study relied on a theoretical sample of interview respondents - designers of web applications as well as end-users, (middle) management as well as rank-and-filedoi:10.1515/nor-2017-0244 fatcat:r6du4qncajejljnj2wymqbyoku