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Pengaruh Experiential Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Rumah Makan Abeng 38
2020
Jurnal Manajemen Bisnis Eka Prasetya : Penelitian Ilmu Manajemen
The objective of the study is to identify the effect of experiential marketing on customer loyalty in Rumah Makan Abeng 38, identify the effect of service quality on customer loyalty in Rumah Makan Abeng 38, and identify the effect of experiential marketing and service quality on customer loyalty in Rumah Makan Abeng 38. The research methodology is descriptive quantitative method, analysis in this study is at Rumah Makan Abeng 38 and it's observation unit are customers of Rumah Abeng 38. The
doi:10.47663/jmbep.v6i1.34
fatcat:dpvzsnovn5ex7iygzwrv7b2yo4