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The company, at any time of its existence, finds itself in a situation in which it is needed to react to or a change in market environment of the company. Each adaptation in business is an impulse to change and may cause unexpected behavior inside or outside the company. This article aims to present innovative thinking bond, investment success in overcoming the crisis, based on the results of a carried out research. Using knowledge of current methods of management and business managementdoi:10.1016/j.sbspro.2013.04.048 fatcat:p5wspnv2ajamfm6uwr5hbyohci