An Analysis of Differences in Firms' Perception of Banks based on Sectors and Number of Monthly Transactions
Firmaların Bankalara İlişkin Algılarında Sektörel ve Aylık İşlem Sayısı Farklılıklarının İncelenmesi

İbrahim Halil Ekşi, Yavuz Akçi
2011 International Conference on Eurasian Economies 2011   unpublished
In this study, it was aimed to put forward the perception differences of banks, one of the most important tool of the capital market which is a political tool to develop financial improvement on owners and managers of firms. The data was collected by means of face to face meetings with the managers of 520 companies from manufacturing, trading and service sectors, randomly selected from Adana, Mersin and Gaziantep provinces. The relationship between the perception of banking services and the
more » ... er of monthly transactions and provinces with the banks with which their firms have business activities was studied by analyzing the collected data and doing the frequency, percentage and ANOVA tests. According to the results of the analysis, even though there was no difference in terms of sectors, there was seen an important difference in terms of the number of monthly transactions and provinces. The satisfaction of different products and services for the firms having relatively fewer number of monthly transactions is also crucial today, when the customer satisfaction is of great importance.
doi:10.36880/c02.00284 fatcat:nf6bj5avhrba3cfq7p6jrcxve4