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Resolving Ideation Paradoxes: Seeing Apples as Oranges through the Clarity of ThinkLets
Proceedings of the 38th Annual Hawaii International Conference on System Sciences
Ideation literature enjoys a rich and varied past. This past is also filled with a great deal of controversy and ambiguity. Until the advent of the microcomputer, the vast majority of studies focused on the use of verbally interactive groups  and examined the performance differences between nominal groups and interactive groups. A very robust and consistent finding in the literature is that nominal groups are more productive (generate a larger quantity of unique ideas) than are interactivedoi:10.1109/hicss.2005.521 dblp:conf/hicss/Santanen05 fatcat:hcuqbuo455egfir7yw4kmp24ji