Perceived Risk for Multiple Services in the Consumer Buying Cycle

Lawrence F. Cunningham, James Gerlach, Michael D. Harper, Deborah L. Kellogg
<span title="">2009</span> <i title="IGI Global"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/fq7mhmlutbeotnyswg6auvg57i" style="color: black;">International Journal of Information Systems in the Service Sector</a> </i> &nbsp;
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.4018/jisss.2009062903">doi:10.4018/jisss.2009062903</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/pg66rjz7mfcj5pybbvb2uwnbeu">fatcat:pg66rjz7mfcj5pybbvb2uwnbeu</a> </span>
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