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Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis
Surveillance & Society
This paper argues that the systemic nature of contemporary consumer surveillance undermines the most fundamental principle of free market economics: consumer sovereignty. Specifically, this paper argues that the rise of an 'information' or 'knowledge' society in conjunction with neoliberal capitalism has entrenched routine forms of surveillance within commercial strategies by employing networked databases as a primary medium for the articulation of consumer sovereignty (choice/demand). Thedoi:10.24908/ss.v8i3.4167 fatcat:xyvdn2mnsba43lg77wxrfvfpf4