This research aims to determine the market structure, market behavior, and market performance on marketing of red chilli in sub-district Wuluhan, Jember regency. The research was conducted using quantitative and qualitative data obtained from the interviews to the farmers and marketing institutions. The results of the research showed that there are two marketing channels in marketing of red chilli in sub-district wuluhan with some marketing institutions involved, such as collecting traders,

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... esalers and inter-city traders, and retailers. The market structure in marketing of red chilli is oligopsoni. Market behavior shows that marketing has an exchange function, physical function, and facility function. Marketing margin and farmer's share analysis indicate that marketing of red chili in junior district of jember district is not efficient. At the first marketing channel show that marketing margin is IDR 2.700 with the farmer's share 25,67%. The second marketing channel show that marketing margin is IDR 4.200 with the farmer's share 10,67%.