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Non-Compensatory Psychological Models for Recommender Systems
2019
PROCEEDINGS OF THE THIRTIETH AAAI CONFERENCE ON ARTIFICIAL INTELLIGENCE AND THE TWENTY-EIGHTH INNOVATIVE APPLICATIONS OF ARTIFICIAL INTELLIGENCE CONFERENCE
The study of consumer psychology reveals two categories of consumption decision procedures: compensatory rules and non-compensatory rules. Existing recommendation models which are based on latent factor models assume the consumers follow the compensatory rules, i.e. they evaluate an item over multiple aspects and compute a weighted or/and summated score which is used to derive the rating or ranking of the item. However, it has been shown in the literature of consumer behavior that, consumers
doi:10.1609/aaai.v33i01.33014304
fatcat:6n6wwkrdmbbspp4dcfovysxljq