The Cultural Construction of Risk Understandings through Illness Narratives: Table 1

Nancy Wong, Tracey King
2008 Journal of Consumer Research  
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes early detection as prevention, aggressive
more » ... , aggressive treatment as cure, and reconstructive surgery as concealment. Our findings suggest that these risk understandings contribute to the consumption of health-care interventions that exceeds medical guidelines in this country.
doi:10.1086/520078 fatcat:ljchevuu4fcvxkah6k2tyd6kmm