The industrial tourism has been conducted since the late 1990's across the country. The studies on the demand side, however, has been scarcely performed despite its promotional importance. Thus, this paper quantitatively investigated potential demand profiles for the industrial tourism by focusing on the city of industrial tourism, Kitakyushu, Japan. We collected data by a questionnaire survey conducted in Fukuoka, the largest city in Kyushu region, and found with ordered logit model estimation

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... that a potential demand target will be those who are interested in cultural matters such as reading, music or art appreciations. キーワード (Keywords) : 産業観光(industrial tourism), 標的層(target market), 順序ロジットモデル (ordered logit model), 北九州市(Kitakyushu)