Manufacturers of electronic brands tend to focus on technology with little consideration for customer needs. We have researched customer preference in order to learn more about customer needs in an effort to reduce the gap between technology and customer-needs. Customer behavior is defined in this study as buying behavior. This study aims at ascertaining the Consumer perception towards Samsung brand. A formal survey has been conducted in order to gathered the information required for this

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... 100 responses have been collected for this study using online survey facility. This study will be helpful to understand how a consumer think about an electronic product and what are the main factors influenced a consumer to buy an electronic brand's product.