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The study investigated the relation between Motivational Incentives and Employees Performance in the Ethio-Telecom Enterprise. In this regard the researcher has examined the importance of different motivational incentives that the company is using to motivate its employees. It is clear that motivating and retaining employees in an organization have become important and complex task for managers. This study adopted quantitative and qualitative research methods. Stratified random and purposivedoi:10.20372/nadre/16386 fatcat:xvjlqqdlmnaurii6fspfmanyie