Organic products assumes essential part in everyday life. The present current world is an integral part of organic products. Buyers are increasingly worried about condition and their wellbeing. In this manner, they are starting to change their propensities for utilization and are requesting greener products whose fabricate has minimal effect on the earth. Green products join green ideas in the assembling and utilize return procedure of these products while enabling the products to meet a

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... assembling directions. The study will focus on decision-making factors such as price, availability, food-safety concerns, animal welfare concerns, and environmental impact concerns. The sample will be asked to estimate their average budgets over a period of time that is spent on organic foods. The main objective of the study is that study the reason influencing the consumers in the choice of their green products and to analyze the pattern of purchase with respect to green products. For this purpose a sample of 250 was collected from the respondents who purchase organic products were percentage analysis, chi-square (Kruskal vallis), Weighted average, rank correlation and Anova were used as tools to analyse the data. Hypothesis was framed based on the demographic variables of the study and the factors related to level of acceptance towards organic farming. The conclusion is that there is a relationship between gender and acceptance towards challenges of organic products, marital status and acceptance towards consumption of organic products acceptance towards challenges of organic products and Satisfaction towards organic products. Gender and acceptance towards challenges of organic products and Satisfaction towards organic products. While taking decision factors related to level of acceptance towards organic farming the demographic factors should be taken for decision making process of the study. The variety of products can be increased in future period of time with the shops based on the availability and the requirements [...]