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Television and the Second Screen
Television is changing almost beyond recognition. Smart phones and tablet computers have become rivals to the traditional TV set in the battle for consumers. However, audiences and producers are also embracing social media sites and mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatorydoi:10.4324/9781315690902-16 fatcat:irtb3kwomjcjtbnthre2zw7jmy