Effect of Licensed Merchandise on Fan Engagement

Ronak Merai, Nayana Nimkar
2020 Annals of Tropical Medicine and Public Health  
Background:The paper aims to find the correlation between merchandising and fan engagement in football. This research is being done on data collected on the responses from the fans that follow the football rigorously and recreationally.Methods: The responses gave a fair idea on why football fans in general are connected to the club and its merchandise. Merchandise not only gives them a sense of belonging to the club but also an acceptance amongst other football fans.Conclusion:It is clear from
more » ... n:It is clear from the paper that fans like to engage with the clubs with respect to merchandising and get drawn more when the club starts listening to their fan base.
doi:10.36295/asro.2020.231743 fatcat:45be5bkiujaz7iz6fo27fenoxe