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Measuring Retail Service Quality in Nigerian Departmental Stores
2019
The Nigerian economy is experiencing a boom in the retail sector of Departmental Stores. The sector is becoming increasingly competitive with the entry of foreign and multinational retail stores. Extant literature indicates that loyalty of the customers can be maintained with service quality. Consequently, the current study attempts to measure service quality among Nigerian departmental stores using Dabholkar, Thorpe & Renz (1996) Retail Service Quality Scale (RSQS) instrument to gauge
doi:10.14276/2285-0430.1946
fatcat:udwducre4fdwbifsv6p3dmrcge