The World Health Organization declared the COVID-19 pandemic on 11 March 2020, and the world has been different ever since. Recalling the work of Victor Turner and Arnold van Gennep, this article explores how their ideas about rituals and rites of passage can be used to make sense of the pandemic. In particular, it seeks to show how using the structure of rituals of separation and incorporation and liminality can unpack and highlight changing ideas about temporality, embodiment and relationships.