NeuroEconomics: An overview from an economic perspective

P. Kenning, H. Plassmann
2005 Brain Research Bulletin  
Until now, economic theory has not systematically integrated the influence of emotions on decision-making. Since evidence from neuroscience suggests that decision-making as hypothesized in economic theory depends on prior emotional processing, interdisciplinary research under the label of "neuroeconomics" arose. The key idea of this approach is to employ recent neuroscientific methods in order to analyze economically relevant brain processes. This paper aims to provide an overview of the
more » ... state of neuroeconomic research by giving a brief description of the concept of neuroeconomics, outlining methods commonly used and describing current studies in this new research area. Finally, some future prospects and limitations are discussed.
doi:10.1016/j.brainresbull.2005.07.006 pmid:16216680 fatcat:sbo7pogi2ncgxkarsym6w7xgyu