The purpose of this study was to examine the statistical data analysis techniques employed in sport management studies. For this investigation, content analyses were conducted on 401 articles published in the European Sport Management Quarterly (ESMQ), Journal of Sport Management (JSM), and Sport Management Review (SMR) from 2004 to 2010. The statistical data analysis techniques were classified by levels as basic, intermediate, and advanced statistics. Overall, 213 articles which were

more »

... d as quantitative or mixed research were analyzed. The results revealed that 42.1% of all statistical data analysis techniques in the research article reviewed were categorized as basic, 33.2% were considered advanced, and the remaining 24.7% were found to be intermediate. The results indicates that reader would need a conceptual understanding of basic and advanced statistical data analysis techniques to interpret research reported in the sport management studies.