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SUITABILITY OF LIFE INSURANCE PRODUCTS FOR DIFFERENT RISK GROUPS IN INDIA
2017
International Journal of Marketing & Financial Management
unpublished
Life Insurance products are bought lesser in India exclusively by rural population. General Insurance is often bought because there are compulsions under the law or from the financiers asking for insurance as collateral security. In the case of life insurance there is very little compulsion. This research study attempts to explore the reasons for the low penetration of life insurance in rural areas/markets and among socially & economically backward classes. It's a descriptive research which
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