Zielsysteme und Erfolgsfaktoren von Kooperationen im Destinationsmanagement. Ein Beitrag zum effektiven Kooperationsmanagement von Tourismusorganisationen durch theorie- und empiriegeleitete Exploration
In a variety of industries and sectors of the economy, cooperations are the response to sector-specific as well as cross-sector changes in the conditions of the business environment. As a possibility to access resources, cooperations enable the organizations to overcome market entry barriers, to realize cost reduction potential (synergy effects), to gain specific expertise by means of information and knowledge transfer, or to build up integrative skills in a technologized environment.
... ironment. Therefore, in many cases, initiating cooperations is an integral part in the development process of business strategies. Even in the tourism industry, cooperations are ubiquitous on different levels given the inherent tension between competing destinations, their service providers as well as the involved stakeholders. Within the context of the increasing expenditure on leisure travel, results of the industry-specific vulnerability are changing responsibilities and functions of traditional tourism organizations (tourist information) and destination management organizations. This paper focuses on these changing conditions and tries to answer the following question: "Cooperations of destinations: random phenomenon or decisions of a strategic destination management?" The subject is not limited to cooperations between service providers within a destination, but also sets those cooperations into focus, which can be observed both between competing tourist organizations as well as between tourist organizations and non-original tourist companies. This research paper aims to provide a significant contribution to the effective management of tourism cooperation organizations by implementing a theoretical and empirical exploration of objectives and success factors of cooperation in the destination context. Based on a critical and reflective review of the literature, a conceptual framework was developed and a qualitative research strategy (case study) was implemented in a concrete empirical research design; by interviewing managerial experts of s [...]