Deaths of the Subject and Negated Subjectivity in the Era of Neoliberal Capitalism

Daniel Rueda Garrido
2019 tripleC: Communication, Capitalism & Critique  
In recent years, various descriptions of subjectivity related to the era of neoliberal capitalism have been offered. These descriptions assume uncritically that there is both a subjectivity of this time and a qualified subject to which it corresponds. The contrast of these descriptions with the claims of postmodernist authors regarding the death of the subject posits a contradiction. In this article, a solution to this problem is provided by the support of the dialectic of Sartre's realistic
more » ... rtre's realistic materialism. The application of the dialectic sheds light on the neoliberal individual, who, integrated as a negated subject in the totality of the neoliberal order, shows itself as a reified individual without subjectivity, or rather, with a negated subjectivity. From that it follows, opposed to a rather widely accepted definition, that subjectivity is not a positive characterisation but rather the negativity of the reified form of life within neoliberal capitalism.
doi:10.31269/triplec.v17i1.1068 fatcat:7ymi7252qfhdrhlhskyh4mplim