Fast-Cycle Product Development

Preston G. Smith
1990 Engineering Management Journal  
In today's highly competitive industrial environment, those who are slow in bringing new products to market often lose out to those with a more agile development process. Developing products quickly while maintaining cost and quality demands a distinctive management approach that integrates marketing, engineering, manufacturing, and other activities. This article discusses the importance of development speed relative to the product's cost, performance, and development expense, and it suggests
more » ... , and it suggests ways in which a company can cut development time. Topics covered include top management involvement; product objectives and complexity; team composition and leadership; communication vehicles, including the product specification; prototyping and testing; and control systems, such as design reviews.
doi:10.1080/10429247.1990.11414568 fatcat:qoy3opiqbnef5jvt24e34ylnxq