SocioBrains WHAT ARE WE? EXPLORING THEMES AND JUDGING FOR YOUSELF IN CLASS DISCUSSIONS
The article considers modern value-oriented activities, modifying the correlation of goals and means, the life of an individual, a group or the whole society and fulfilling the prognostic function from the point of view of anthropology as the study of communication central to the human experience. Marketable culture develops the habit of appealing to emotions and creating artificial needs for products and services. KEY WORDS: value priorities, virtual culture, socialization, marketable culture,
... marketable culture, spiritual side of existence. What are we? Sticks and stones, schemes and dreams. Myths and legends, ideas and images. War and peace, angels and devils. We are the best that has been thought and said-we are the worst. We are, Alexander Pope noted: Created half to rise, and half to fall; Great lord of all things, yet a prey to all; Sole judge of truth, in endless error hurled; The glory, jest, and riddle of the world. Marshall Fishwick, American Scholar  Three major studies: psychology as the study of human behavior, sociology as the study of society and social process, and anthropology as the study of communication central to the human experience as a factor which develops, maintains, and changes culture, formed a relatively young field of inquiry-communication studies. The discipline focuses on communication as central to the human experience, which involves understanding how people behave in creating, exchanging, and interpreting messages. Communication stands so deeply rooted in human behaviors and the structures of society that scholars (Harold D. Lasswell, Richard A. Lanham, Erving Goffman , Robert T. Craig, Harold Innis, Marshall McLuhan and others) have difficulty thinking of it while excluding social or behavioral events.