Community Organization. Joseph Kinmont Hart

R. D. McKenzie
1921 Journal of Political Economy  
351 treated. To the reader who is familiar with the wealth of concrete material possessed by Mr. Cherington it will seem lamentable that such a paucity of it is dispensed in the book. The chapter on the assumption of risks, for example, consists almost entirely of a statement that insurance is a functionalized assumption of risks and of a somewhat longish, and rather ordinary illustration of hedging. Some will feel, too, a disappointment that Cherington has not written about more matters, even
more » ... more matters, even if he limited his discussion of each one. There will be many who will want to know, for instance, what Cherington thinks about credit control, advertising, direct selling, research, and forecasting in connection with risk reduction, and why he limits his chapter on "financing mercantile transactions" to such "Class A" commodities as cotton, wheat, and eggs. This limited treatment of financing stands out the more sharply because the author has in other sections dealt almost exclusively with " Class C " goods, and because of the need for statements regarding working capital in marketing processes. The last four or five chapters in the volume abandon the discussion of functions, and deal more or less generally with broad matters, such as "sales under brand," "the elimination of distributors,'" and "'the cost of distribution." In these chapters the book is suggestive and stimulating, implying clearly that it is trying to tell the truth, but making no effort to tell all of it. The compromise is gratifying. On the whole the book is one in which teachers and advanced students of marketing will find considerable material of use, and more of suggestion. The book does not say enough for elementary students, and advanced students should already know most of the things that are said. "Cherington on Marketing," however, is well worth reading.
doi:10.1086/253352 fatcat:lhs7esmojjc2jevcimrnvbnp3m