Scientific and technological progress, digitalization of the economy, as well as all other spheres of human life, require qualified personnel. Technology, however, simplifies everyday life and gives students plenty of opportunities to enroll in college and not study at all. This study's main purpose is to investigate this paradox, instill in student's love, positive motivation to study mathematics, and encourage them to complete their learning tasks. The research method is a survey of

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... students of the fields of study "Oil and Gas Business" and "Technosphere Safety" of Tyumen Industrial University to identify the motivation for their study of the university mathematics program. It was found that at the moment, it is easier for students to find a calculating job than to do it themselves, that the perception of mathematics as a subject in the first year affects not only further academic performance in the university but also the entire professional life of a person. To solve the problem of motivating first-year students to study mathematics, as we have found out, it is possible if: use the "first type" of motivation, which consists in the fact that is influencing the student, cause certain internal motives prompting to study mathematics; take into account the age and individual characteristics of students and each new stream in general.