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Online advertising is an important revenue source for many IT companies. In the search advertising scenario, advertisement text that meets the need of the search query would be more attractive to the user. However, the manual creation of query-variant advertisement texts for massive items is expensive. Traditional text generation methods tend to focus on the general searching needs with high frequency while ignoring the diverse personalized searching needs with low frequency. In this paper, wearXiv:2004.06438v3 fatcat:qvrd6lan5ze5rdg64bibrdbbhm