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The Development of Social Influence and Aesthetic on Purchase Intention
2021
Jurnal Manajemen - Fakultas Ekonomi Universitas Tarumanagara
Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a
doi:10.24912/jm.v25i1.700
doaj:675a7e2df12345a98d0e3783fe04fa38
fatcat:5hyzgqhsszdy5j4twwbe6cakkm