The Development of Social Influence and Aesthetic on Purchase Intention

Alberta Honylia Novitasari Sambe, Jony Oktavian Haryanto
2021 Jurnal Manajemen - Fakultas Ekonomi Universitas Tarumanagara  
Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a
more » ... done through a survey by using questionnaire which acquired 200 Audition players as respondents. The data processing used is structural equation modeling. Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetic in which purchase intention affects actual purchase behavior, while price utility and satisfaction do not influence purchase intention.
doi:10.24912/jm.v25i1.700 doaj:675a7e2df12345a98d0e3783fe04fa38 fatcat:5hyzgqhsszdy5j4twwbe6cakkm