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Strategic Customer Relationship Management Practices: Employees' Perception of its Influence on Competitive Advantage and Organizational Performance in the Nigerian Banking Sector

Opaleye MuyiwaAdeleke, Egwu Bridget Uchenna, Adeyemi Omolade Sunday
2018 International Journal of Innovative Research & Development  

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doi:10.24940/ijird/2018/v7/i2/jan18077 fatcat:jh2em3aotvaj5k4jvu35mit76y
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Opaleye MuyiwaAdeleke, Egwu Bridget Uchenna, Adeyemi Omolade Sunday. "Strategic Customer Relationship Management Practices: Employees' Perception of its Influence on Competitive Advantage and Organizational Performance in the Nigerian Banking Sector." International Journal of Innovative Research & Development 7.2 (2018)