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Tie Strength, Embeddedness & Social Influence: Evidence from a Large Scale Networked Experiment
2013
Social Science Research Network
Understanding peer influence in networks is critical to estimating product demand and diffusion, creating effective viral marketing, and designing 'network interventions' to promote positive social change. But several statistical challenges make it difficult to econometrically identify peer influence in networks. Though some recent studies use experiments to identify influence, they have not investigated the social or structural conditions under which influence is strongest. We investigate the
doi:10.2139/ssrn.2197972
fatcat:zusqqn5odngypjbuy2ptnz4h2i