The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and thus, an important area for research. This paper aims to better understand donors and non-donors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue and their aroused feelings. The data from 345 completed surveys were collected via a

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... based self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and non-donation behaviour.