SEO and Crisis of Information Retrieval Discourse in Web 2.0: Rethinking ICT Algorithms on the Cusp of Search Links and Page Quality

Alfred Ndi
2020 Zenodo  
Using insights from postcolonial theory's social narratives as public 'writings' and from post-structuralism to investigate the postmodernist moments of SEO, this paper came to the major finding that SEO is in a crisis of information retrieval discourse in Web 2.0 because of the problematics of ethics in cyberspace knowledge access. In order to rethink this crisis, the paper suggests that there are a number of issues that emerge and must be handled carefully when one is discussing the
more » ... of search engine optimization, notably, ranking, keywords in web pages, indexing, visibility, trust and lists. However, beyond the technicist determinism of search engine optimization is the question of links and the issue of quality of pages. So, the SEO of the future must scrutinize broader issues of type of links, source of links, the rationale of links, the value of links, the intention of links and link placement. Outside page quantification in SEO, there are questions of page quality. Content is not simplistically a matter of words on a digital or print page, it is more importantly about the quality of its value and its security.
doi:10.5281/zenodo.3685170 fatcat:ldaqkuv5enbibdlgwpklvwmjla