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The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping
Journal of Asian Finance, Economics and Business
The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce market has been booming in Vietnam since 2015. The number of online transactions and e-commerce sites has increased steadily in recent years. However, the number of online sales in Vietnam is still not high, and consumers are still limited in buying from websites when they have to provide too much information during and afterdoi:10.13106/jafeb.2019.vol6.no4.261 fatcat:nemw4ehoyvco3jmwk5k33v3yra