How important is a bike park visit for the overall tourist destination experience?
Philipp Schlemmer, Florian Falkner, Lisa Müller, Christian Raschner, Martin Schnitzer, Juan Ignacio Pulido-Fernández
2019
Cogent Social Sciences
Tourism has become a highly competitive sector, forcing destinations to reinvent and constantly enhance extraordinary experiences in accordance with their miscellaneous destination characteristics, whilst considering mountain biking as a growing phenomenon. This study, therefore, aims at providing a general profile of bike park visitors and at identifying key success factors for a bike park in the context of a destination. A quantitative survey (n = 325) was conducted in a cross-sectional
more »
... . The results suggest differing types of visitors with diversified perceptions of a bike park's key success factors related to the overall perception of sojourn satisfaction. This research extends the literature by (1) shedding light on a booming phenomenon and revealing profiles of bikepark tourists, (2) pointing out key success factors of a bike park and (3) providing information about the perceptions of a bike park related to the overall tourism destination. Subjects: Sports and Leisure; Sport and Exercise Science; Physical Activity and Health; Tourism; Niche Tourism; SportTourism ABOUT THE AUTHOR As the tourism industry is of major importance for the State of Tyrol, Austria, the research foci are manifold, however, interconnected by the destination. The main research deals with sports tourism and its distinctive feature in competition to other destination, not necessarily alpine regions, but also beach holidays as the accessibility continuously rises. Furthermore, the development of a sports portfolio in alpine regions is a focus of research, issuing the various effects of physical activity in holiday on subjective wellbeing and its sustainability, sleeping quality, customer experience, customer satisfaction, etc., compromising the mobility of tourists in a holiday region versus in daily routine and its conjunction to health aspects, determining physical activity as a major driver in holiday decision-making, surveying impacts of sports events and its image on the destination as well as its fit to the overall destination image. Hence, gained data shall not only describe the importance of physical activity in tourism but also constitute a platform for further development of touristic concerns. PUBLIC INTEREST STATEMENT Tourism represents a highly competitive economic sector, which also puts alpine tourism destinations under pressure to constantly enhance their offering portfolio to remain present and attractive on the tourism market. Considering mountain biking as a growing phenomenon, especially in alpine tourism, this could constitute a distinctive feature against other tourism destinations, which are not equipped with the same characteristics. This research project, therefore, identified key success factors for a bike park in the context of a destination. The results suggest differing types of visitors with diversified perceptions of a bike park's key success factors related to the overall perception of sojourn satisfaction. This research essentially extends the public interest by (1) shedding light on a booming phenomenon and revealing profiles of bike-park tourists, (2) pointing out key success factors of a bike park and (3) providing information about the perceptions of a bike park related to the overall tourism destination.
doi:10.1080/23311886.2019.1613027
fatcat:jj74566esvef7fxagdzbumwjsa