The article deals with the meaning of intertextual reading of "The Master and Margarita". The text of the novel is considered as a model of counterculture, from the standpoint of which the author chooses those literary codes from which his own model of literary behavior is built. These dominant codes are manifested in the course of decoding as a result of correlation of intertextual borrowings. This takes into account not only external borrowings, but also the relationship within the novel and

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... he relationship of the novel with other Bulgakov's texts. Special attention is paid to such signs of borrowing as a suit and money. As the keys to the novel, "The Inspector General", "The Covetous Knight" and "The Count of Monte Cristo" are updated, and the novel itself represents the act of retaliation of the author and the implementation of his inner freedom. Besides, the novel affirms the priority of genuine art over reality.