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Credibility Assessment of Mobile Social Networking Users Based on Relationship and Information Interactions: Evidence from China
2020
IEEE Access
Personalized, diversified and decentralized mobile social networking platforms provide users with an environment for accessing, sharing, distributing information and communicating emotionally. In this virtual social space, effective identification of trusted nodes can assist social networking users to make interactive strategies, and provide enterprises with scientific basis for the social interactive marketing decisions. Therefore, trust assessment plays a crucial role in establishing social
doi:10.1109/access.2020.2996682
fatcat:vyrckycvorb3pgcxcfip63omca