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Media ownership is often used as a tool to perpetuate power to achieve certain political goals. Especially when the tap of a press release business license (SIUPP) was opened as wide as possible since the beginning of the 1998 reforms. From a simple perspective, the freedom to obtain SIUPP brought a breath of fresh air for investors to glance at the lucrative media sector. Don't be surprised if the term media conglomerate then sticks out, that is, mastering the mass media business in all itsdoi:10.36555/sosiohumanitas.v21i2.1244 fatcat:ah4cdyqbdndrff2nlelaypqlau