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Purpose -The paper addresses the following question: How do strategy implementation obstacles relate to each other and affect strategy implementation? Method -The research methodology is qualitative and based on an extensive review of the literature and on an in-depth case study analysis. Findings -This paper draws two main conclusions. The first is that the many obstacles that impact the strategy implementation process can interact and be strongly interrelated in dynamic and complex manners.doi:10.1108/bjm-11-2017-0350 fatcat:5y7bnlomnjarrbn7cm5x2r66n4