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The boom of WWW-based social network service (SNS) warrants more studies and better understandings in many aspects, especially when such hedonic application has evolved differently in different countries. The development of SNS in the US, China and South Korea have been particularly interesting. Whereas U.S. SNS websites enjoy the first mover advantage, their followers in different cultural settings are trying to re-create the prosperity in their own domains. An analysis of the challenges anddblp:conf/amcis/GuoY09 fatcat:y2sj6qqjqje4hhmdspswre6goe