E-9 Gauging the Influence of Social Media Addiction on Employees and Organization Performances with the Moderating Role of Masculinity in the Islamic Banks of Pakistan

Hussain Bakhsh Magsi, Muhammad Irfan, Muhammad Shahid Rao
2020 Al-Aijaz Research Journal of Islamic Studies & Humanities  
Social media addiction (SMA) has been increased in the office environment. It raised serious concern about its effects on employees and organization performances. The addiction blowout without age, gender, culture, and social class differentiation. To study its consequences on various facets of life has grew more importance. In this study, role of SMA among the employees and its consequences on the organization performance has been investigated through a cross-sectional survey method. The data
more » ... ere collected through adopted scales from middle-line managers of Islamic banks. The date then was analyzed by applying linear regression techniques in SPSS 24 software package to analyze the causality of relationships between the variables. It was found that there is a significant positive relationship exist between SMA and organization performance. While, SMA has been found less significant in influencing employees' performance. The relationship of SMA and employee's performance had been moderated by masculinity. Their performances have been interactive differently between males and females.
doi:10.53575/e9.v4.01.90-104 fatcat:cqqyhnbe45e3bex2znez5sktv4