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The Differentiation of Unique Education Services to The Superior Customer Value

Muhamad Adi Suja'i
2016 Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship   unpublished

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Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator value from the other similar products. This research aims to analyze the influence of a unique educational service differentiation to the superior customer value for Islamic boarding-based
more » ... junior high schools in Indramayu. This research method uses a survey of 100 respondents which are the students' parents/guardians. The result of this research is an educational service differentiation has a positive and significant effect to the superior customer value. For that presumably it should be best that Islamic boarding-based junior high schools constantly create the educational services differentiation so they are different and have a characteristic that is not belonged by other educational institutions.
doi:10.2991/gcbme-16.2016.60 fatcat:ntzi6wmfdfalxgtv36nmds5ble
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Muhamad Adi Suja'i. "The Differentiation of Unique Education Services to The Superior Customer Value." Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship (2016)