Although message services in mobile environments provide real-time transfer of various contents such as text, multimedia and location, they can't provide dynamic message services based on analysis of message contents. This paper proposes "message as a service" concept and presents the design methodology for a message platform. The message in this paper is composed of the data part and template part which is in charge of view and functional logic of contents. In addition, two parts of a message

more »

... re transferred separately. If a terminal device stores message templates, message platform can transfer data part only and thus network traffic can be reduced. Besides an efficient network utilization, we can dynamically update message view and its functional logic by modifying templates.