The role of new product development on export market share

Naser Azad, Seyed Foad Zarifi, Seyed Mohsen Seyed Aliakbar
2013 Decision Science Letters  
There is an ongoing change on customers' needs on selecting customers' needs, which may influence requirements on designing products and services as well as export sale and company's market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products' successive factors at overseas nutritional market. In addition by presenting a new
more » ... odel in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.
doi:10.5267/j.dsl.2013.07.002 fatcat:ibul3mpqbrhs3atkhootfhk7ey