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There is an ongoing change on customers' needs on selecting customers' needs, which may influence requirements on designing products and services as well as export sale and company's market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products' successive factors at overseas nutritional market. In addition by presenting a newdoi:10.5267/j.dsl.2013.07.002 fatcat:ibul3mpqbrhs3atkhootfhk7ey