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International Review of Management and Marketing Special Issue on "Management of Systems of Socio-Economic and Legal Relations in Modern Conditions of Development of Education and Society" Marketing Management in the Sphere of Hotel and Tourist Services
International Review of Management and Marketing |
The relevance of marketing activity management study in the hotel and tourism business organizations is urgent due to increased competition for customers among the organizations of the industry and the tourism industry in general. Deepening competition among hotels hotel industry leads to the fact that the object of the competition is not only on accommodation rates, but also new kinds of proposals to stimulate and motivate consumers, quality, variety of programs to encourage repeat customers'fatcat:7vaolp2xsff4rdimk4xz6rw7gq