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Market positioning based on consumers' brand preference
2011
2011 International Conference on Business Management and Electronic Information
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing. Appropriate brand for the product can affect its positioning in the market which is effective in the rate of the success and also obtaining more marketing shares. In the branding process for a company it is tried to establish a specific position for product or the service which are critical in the
doi:10.1109/icbmei.2011.5920419
fatcat:k3sb3mf6jnfzbifxdsenqbwogq