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The concept of deep learning is used in the various fields like text, speech and vision. The proposed work deep neural network is used for recommender system. In this work pair wise objective function is used for emphasis of non-linearity and latent features. The GMF (Gaussian matrix factorization) and MLP techniques are used in this work. The proposed framework is named as NCF which is basically neural network based collaborative filtering. The NCF gives the latent features by reducing thedoi:10.14419/ijet.v7i3.12.17840 fatcat:xruysoytwjdildmgxicpuhjyim